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All models are online-only with free nationwide shipping.\u003c\/p\u003e\u003ch3\u003eWhich Birch mattress is right for me?\u003c\/h3\u003e\u003cp\u003eEssential is the firm-value choice, Natural offers balanced medium-firm comfort, Luxe adds a plush Euro top, Elite adds the most advanced pressure relief and zoned support, and Kids provides a flippable age-specific design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExclusive cart offer:\u003c\/strong\u003e Current Birch online pricing is shown on product pages; an additional 15% authorized-dealer discount is revealed automatically in the cart.\u003c\/p\u003e","products":[{"product_id":"birch-natural-mattress","title":"Birch Natural Mattress","description":"\u003ch2\u003eBirch Natural Mattress: Quick Answer\u003c\/h2\u003e\u003cp\u003eA medium-firm natural hybrid that balances pressure relief and spinal support with breathable GOLS-certified organic latex, organic cotton, New Zealand wool and individually wrapped steel coils.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Most sleep positions and naturally cool comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel:\u003c\/strong\u003e Medium-firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeight:\u003c\/strong\u003e 11 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Natural and organic materials including GOLS-certified organic latex and organic cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertifications:\u003c\/strong\u003e GREENGUARD Gold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety:\u003c\/strong\u003e No polyurethane foam or fiberglass\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eShipping, Trial \u0026amp; Warranty\u003c\/h2\u003e\u003cp\u003eOnline-only with free nationwide shipping. 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Includes Birch’s 120-night sleep trial and limited lifetime warranty.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eDoes this mattress sleep cool?\u003c\/h3\u003e\u003cp\u003eIts breathable cotton, wool, latex and coil layers promote airflow. 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